Reese's Cupfusion at Hershey Park, Pa
My Role: Field Art Direction, Media Direction, and Show direction
Company: Sally Dark Rides
Reese's Cupfusion is a fun interactive dark ride that I had a pleasure to be part of while I was with Sally Dark Rides. During this exciting ride guests help Commander Cup and Agent 55 round up Mint the Merciless and his gang of misfit candies.
While part of the team at Sally, I was asked to perform field art direction for the installation of this interactive dark ride. During which, I worked closely with the project manager, leadership team at Hershey, technical director, interactives vendor, ride system programmer, and media vendor. During the course of this installation I programmed the ride vehicle program for maximum throughput and guest experience, directed the show, art directed and revised the sequence of media timing with assistance from the media vendor, adjusted the show lighting, edited the audio scores, and ensured that the attraction was delivered on time as promised to our client.
*Reese's Cupfusion was designed by Raven Sun Creative, New York.